Writing on search demand, personas and content that earns attention
How we research the people you sell to, find the questions they type, and turn those into content that ranks and resonates.
Every article on this blog was researched, planned and written by Content Foundry itself, using the same personas, keyword demand and AEO workflow our customers get. Try it free for 3 days, no card needed.
Latest article
24 September 2026
How agencies can package SEO and AEO content retainers
A strong SEO content retainer packages research, production, publishing and improvement around a clear buyer journey, rather than selling articles as isolated deliverables. Include answer engine optimisation, or AEO, within that service so clients can build useful content for both search results and AI-generated answers, without promising placements you cannot control.
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24 September 2026
Competitor content gap analysis: a practical method for agencies
Content gap analysis compares what your client’s buyers need to know with what the client and its competitors already publish. For agencies, the aim is to identify missing answers, weak coverage and opportunities worth pursuing, then turn those findings into a prioritised plan for creating or improving content.
24 September 2026
Content reporting for agency clients: showing value beyond traffic
Effective seo reporting for clients connects search performance with the buyer actions and commercial outcomes that matter to each account. Traffic remains useful, but it should sit alongside audience relevance, content quality, qualified enquiries and clear recommendations for what happens next.
24 September 2026
Topic clusters for B2B SEO: how to plan a cluster that builds authority
Topic clusters for SEO organise related pages around a central buyer problem, with a pillar page connecting to focused supporting articles. For B2B teams, a useful cluster builds authority by answering the questions that shape a buying decision, not by publishing as many loosely related posts as possible.
24 September 2026
Search intent for B2B content: matching every page to what buyers want
Search intent in B2B is the reason a buyer searches and the task they expect your page to help them complete. Match each page to that task, from understanding a problem to comparing suppliers, and give the buyer a relevant next step rather than the same sales pitch everywhere.
24 September 2026
Long tail keyword research for B2B: finding the searches that convert
Long tail keyword research helps B2B marketers find specific searches that reveal a buyer’s problem, requirements or readiness to evaluate a solution. The goal is not to collect longer phrases, but to identify relevant demand and create pages that help the right people move towards a buying decision.
24 September 2026
How to build a company knowledge base your AI content can draw on
A company knowledge base for AI is a maintained collection of approved facts, customer insights and writing rules that your AI can use when creating content. Start with the information needed to answer buyers’ questions accurately, then organise it so the AI can distinguish current evidence from opinion, outdated material and missing answers.
24 September 2026
An editorial review process for AI content that does not slow you down
Reviewing AI generated content works best when you separate factual checks, buyer relevance and final approval instead of rewriting every sentence. A clear brief, a reusable checklist and a risk-based review process help you publish useful content without becoming a full-time editor.
24 September 2026
The content brief template that makes AI-assisted writing usable
A useful content brief template tells an AI writer who the article is for, what question it must answer, what evidence it can use and how your business should sound. For a founder without a marketing team, the brief turns scattered knowledge into clear instructions, making drafts easier to judge and less likely to sound generic.
24 September 2026
How to write content that AI assistants quote
To get cited by AI, publish clear answers to specific buyer questions, support them with verifiable evidence and make your pages easy to find and understand. You cannot guarantee a citation, but you can make your content a stronger candidate by giving assistants useful passages they can accurately attribute to your brand.
24 September 2026
FAQ schema and structured data for answer engines: what still works
FAQ schema is not a shortcut into AI Overviews. What still works is publishing clear, credible answers on accessible pages, then using accurate structured data to describe the content rather than promise visibility.
24 September 2026
How to track your brand in AI answers, and what to do next
To track brand mentions in AI answers, use a repeatable set of buyer questions and record whether your brand appears, how it is described and which sources support the answer. Then use those findings to correct inaccurate information, improve useful content and investigate competitor gaps.
23 September 2026
How to create buyer personas for every client, fast
Learning how to create buyer personas starts with evidence, not a fictional biography. Use client interviews, sales conversations and search research to identify who buys, what triggers their search and what blocks a decision. Keep each per
22 September 2026
SEO content writing in the age of AI answers: a checklist for agencies
Effective seo content writing still starts with understanding the buyer, answering their question and supporting claims with evidence. AI answers make clear, extractable explanations more useful, but they do not replace sound SEO. Agencies
21 September 2026
White label content for agencies: how to scale without losing quality
Agencies can scale white label content without losing quality by standardising research, briefing and review, not the writing itself. Keep each client’s knowledge and voice separate, set clear acceptance criteria, and measure content agains
20 September 2026
Content marketing for SaaS: what to publish when budget is tight
Effective content marketing for saas starts with the questions buyers ask before they book a demo or start a trial. When budget is tight, publish useful answers about problems, alternatives, implementation and results. Use your product know
19 September 2026
B2B content marketing strategy: from search demand to pipeline
A useful b2b content marketing strategy connects the questions your buyers search with the decisions they need to make. Start with customer problems, validate search demand, build connected content around buying decisions, and give each art
18 September 2026
Buyer persona research that finds what your buyers actually search
A useful buyer persona connects buying decisions to real search behaviour. Start with customer conversations, identify the problems and questions behind a purchase, then validate those questions with search data and live results. Use the ev
17 September 2026
Brand voice guidelines that AI can actually follow
Useful brand voice guidelines tell AI what to do, not just how a brand should feel. Define the reader, the brand’s position, sentence-level writing rules, approved examples and factual boundaries. Keep these instructions separate from each
16 September 2026
SEO for small business: a practical plan for B2B founders with no marketing team
Good seo for small business starts with helping the right buyers find clear answers to important questions. Make your service pages useful, choose topics linked to buying decisions, and publish content grounded in your experience. Keep the
15 September 2026
AI content writing for B2B: how to scale without sounding generic
Good ai content writing scales your expertise, not just your word count. Give AI clear buyer questions, reliable company knowledge and specific editorial rules. Then use human review to check evidence, sharpen the argument and connect each
14 September 2026
AEO vs SEO: what is the difference and do you need both?
SEO helps buyers find your website in search results. AEO helps answer engines understand and potentially use your content when responding to questions. For a small B2B business, aeo vs seo is not an either-or decision. You need a useful, s
13 September 2026
Answer engine optimisation: how to get your brand into AI answers
To get your brand into AI answers, use answer engine optimisation to publish clear, trustworthy responses to your buyers’ questions. Make your content easy to crawl, understand and verify, backed by genuine expertise. You cannot guarantee i
12 September 2026
What is generative engine optimisation (GEO) and how do B2B brands use it?
Generative engine optimisation is the practice of making your content easier for AI search and answer tools to find, understand and reference. B2B brands use it to answer buyer questions clearly, support claims with evidence and build visib